Lacework Brand Refresh

Art Direction, Brand Identity, Collateral Design

Lacework, a leading cloud security company, faced a unique design challenge: it needed to completely update its visual branding and website on a very tight schedule in time for an upcoming product launch. Lacework wanted a more modern and bold look to go along with its latest technology.

Working closely with the Lacework team, we were able to achieve a more contemporary feel by simplifying their existing logo and visual branding elements. We designed new icons, streamlined their typography, and updated print and digital layouts for better communication.